It is called Bright Young Things (a reference to Evelyn Waugh's satire on young people in the 1920's) - a memorable, if dated phrase, but from which, perhaps the demeaning connotations have now rubbed away.
What it offers, and how it proposes to go about it, remain for me to see - next week, hopefully, when I have an appointment with its manager, Emma Heath. Meanwhile there is general information on its website of operations in established Bright Young Things centres, in Rochester and St Albans and elsewhere.
Does Canterbury need a second tuition centre? It certainly doubles consumer choice - it cannot be bad for the local prospective client to be able to compare models of tuition and prices and terms - assuming (as I do assume) that BYT's approach is different from Tuition Canterbury's.
What surprises me a little is that the owners of BYT did not opt to establish themselves in a nearby area which does not host a tuition centre at all, such as, Thanet or Folkestone or Herne Bay - whence students often travel here. It is a question I shall put to Emma - and report back on in a subsequent blog.